The more content you post, the more opportunities your target audience (and general audience) have to see your brand and interact with that content. Naturally, it's wise to post on TikTok as frequently as possible. Ultimately, this is a powerful tool for social media marketing and planning your posting schedule. Best day of the week for audience engagement.Top territories for your global audience.Follower activity, located on the "Followers" tab.On this section of your TikTok account, you can also check factors like: Related: 3 Ways Your Brand Can Go Viral on TikTok Armed with this information, you'll be able to see when you should post on TikTok based on previous content consumption, how many views your last videos got, etc. Tap Analytics – you can then see your audience statistics.Īccess to your analytics page is crucial as you experiment with different content posting times.Go back to Settings and Privacy, then tap Creator Tools.Switch to a Pro Account, which is found under the Management account option. Tap on the Settings and Privacy menu – it's the three dots in the top right corner.The general peak times listed above can be a great starting point however, once you have a stronger understanding of your specific target audience, you may find particular times to be more effective in generating high engagement. Related: Influencer Marketing: 10 things to keep in mind as we enter 2022Įven though this information is beneficial, it doesn't apply to everyone. While there is not conclusive causal data pertaining to why this time is the best overall, it is worth considering in your content strategy. Hootsuite's analysis of 30,000 posts found the best time to post on TikTok for maximum engagement is Thursday at 7 PM. People generally check TikTok several times daily rather than doing all of their video watching in a single chunk. So, what does this data tell us? There are a few patterns to discern from the data set. Saturday at 11 a.m., 7 p.m., and 8 p.m.Thursday at 9 a.m., 12 p.m., and 7 p.m.Wednesday at 7 a.m., 8 a.m., and 11 p.m.In addition, Influencer Marketing Hub's study found the following times to have very high engagement rates relative to other times throughout the week (also in EST): According to Influencer Marketing Hub, the best times to post on TikTok (Eastern Standard Time) are: Some studies have determined the best general time to post on TikTok. On top of that, people browse TikTok at different times and for different purposes, which can impact when the most traffic hits the platform and when traffic comparatively slows down. Even when America is asleep, people on the other side of the world, like in China, are wide awake and browsing TikTok content.
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